Founded in 2018, South Shore Joint initiative is a registered charity based in Prince Edward County, Ontario, Canada. We are governed by a Board of Directors elected from our membership. Learn about our volunteer board members below.

2020/2021 SSJI Board of Directors:

John Hirsch, President

John had a long career in the Federal government with Canada Customs. Later he was a private sector Customs and trade consultant and wound up his professional career in warehouse and transportation logistics in the Toronto area. Upon retiring to the County in 2014 with his wife and cats, John got involved in community service, primarily in the areas of environment and conservation – especially in respect of the PEC South Shore.

Volunteer and Community Involvement Prince Edward County since 2014

  • 2018 – Founding Director and President of the South Shore Joint Initiative
  • 2016 – Present -Director of CCSAGE – County Coalition for Safe and Appropriate Green Energy
  • 2015 – 2017 -Appellant in the successful WPD White Pines ERT appeal
  • 2015 – Present -Board member Prince Edward Point Bird Observatory
  • 2015 – Appointed to the Board of Quinte Conservation Authority by the Municipality of Prince Edward County
Persuaded by many people in the environmental movement, John ran in the municipal election in 2018 and now represents Ward 9 South Marysburgh. In this capacity, he sits on the Board of Quinte Conservation, the Audit committee, Prince Edward Heritage Advisory committee and now the newly formed Environmental Advisory Committee.

Cheryl Anderson, Vice-President

Cheryl Anderson arrived in Prince Edward County in 2003 after retiring from a career in biochemistry research at the University of Guelph.  In Guelph, Cheryl served in several positions of the executive of the Guelph Field Naturalists; and, as a member of the Guelph Round Table on the Environment and Economy, she chaired a Community Involvement Program to write a Green Plan for the City of Guelph. In Prince Edward County Cheryl has served on the executive board of the Prince Edward County Field Naturalists and of the Prince Edward Point Bird Observatory and currently is a board member of the South Shore Joint Initiative.  Her interest in the natural world has led to advocacy for the Prince Edward County South Shore Important Bird and Biodiversity Area.

Myrna Wood

Myrna Wood is a founder of the Bird Observatory and the Prince Edward County Field Naturalists.  She has been enjoying birding on the South Shore for 25 years so she knows the importance of conserving the migratory bird habitat and biodiversity of the South Shore. was instrumental in the formation of the PEC South Shore IBA

Amy Bodman

Amy Bodman is on the Executive of the Prince Edward County Field Naturalists and the PEC Trails Committee and is a member of the Prince Edward Point Bird Observatory. She is also a writer, a filmmaker and a nature enthusiast. She lives in Wellington.

Dick Bird

Dick Bird is a life long resident of the area and a retired chemistry teacher. Former VP of Hastings Prince Edward Land Trust and a fund raiser for Miller and Hudgin Rose purchase. Dick is a volunteer with Nature Conservancy Canada, a traditional builder of cedar/canvas canoes and recipient of numerous environmental awards.

John Foster

I started out liking trees, then birds and wildflowers and more. I have gained a connection to and appreciation for the natural environment. I put aside time to do photography, sketch, paint and read about what I naturally encounter. It's important for me to advocate for and support environmental causes. I like to volunteer for these. As a part of SSJI, I have had the opportunity to meet a lot of fellow members, experienced the enthusiasm that is our group, and made several new friends. It's important, to speak for and to work for the conservation of the South Shore now and into the future. -- John F. Foster

Fundraising Director

Geoff Craig

Geoff’s involvement with the County stretches back 40 years to visiting and camping at Sandbanks in younger days with friends and family. In 2004, he bought a site on Smith’s Bay for his retirement home, and built in 2017. Now recently retired and looking to expand his activities, the enjoyment of exploring all that the County has to offer over the years, has fueled his interest in both understanding and preserving the biodiversity of the South Shore. He recognizes that full community support will be required for this once in a lifetime opportunity to leave a generational benefit for migratory birds, species at risk, natural core areas, and County residents.

In his past life he was a marketing and NFP executive, including working on the Dove Real Beauty campaign, and Chief Marketing and Development Officer at Heart and Stroke.


Paula Peel

Paula was previously on the Board of Directors.  Many of you will know Paula from her work with APPEC during the Ostrander Point and White Pines ERTs.  She is now a member of the board of the Prince Edward County Field Naturalists and is also on the board of Wind Concerns Ontario, a province-wide advocacy organization that supports responsible, environmentally sound solutions to our energy demands and environmental challenges. Paula is a dedicated environmentalist with a special interest in the South Shore and we are delighted that she is returning to help us keep track of our funds.